The Communications Advisor of the Future 2019
Trust is the main theme for this year’s conference. Research and practitioners underline the importance of trust – but what is it actually?
This year, communication scholars, communications advisors and students will discuss trust – trust when it comes to organisations, communication in general, advisors etc.
Furthermore, we will focus on the relationship between the CEO and his/her trusted communications advisor. How can the advisor work strategically on positioning him or herself as a trusted advisor? And what does the CEO actually expect from the trusted communications advisor?
We will also discuss what poses the most important challenges for the communications advisor of the future – and we will take a look at the newest research characterizing and discussing the role and practice of the communications advisor.