Impact and Outreach – University of Copenhagen

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Impact and Outreach

It is vital for us at CIRCD to make an impact. The ideal is that profound basic research can eventually lead to better practices for everyone. This may take time, which is core to the process of basic research. However, in many smaller projects we take care to use our research to produce results that are practically relevant and immediately applicable for collaborating partners. Here is a sample of responses to our results and outcomes from a number of our partners and affiliates.


Improving IBM communication in global contexts

Students from the fall 2016 class adviced a group of IBM managers. The students’ advice were grounded in their data collection at a couple of IBM locations and their subsequent development of communication solutions. Their work was a part of the master level course “Communication in global contexts”, taught by Brian Due and Mie Femø Nielsen, who also coordinated the collaboration with IBM. The response from the IBM managers was enthusiastic: "You nailed it!", "Fantastic work", "Mega awesome", "Incredibly awesome findings", "Totally spot on recommendations", "You are absolutely right", "I am sitting here with wonder and respect", "Feeds right into the development work we are doing for the moment", "Your findings are right on target”.


Social Media in Strategic Communication for an NGO

The enthusiasm of "Dyrenes Beskyttelse" was great, when 70 students in the course "Social Media in Strategic Communication" pitched their ideas and solutions within branding, crisis management and campaigns for the NGO. It was a huge benefit for the students to work with the real-world hallenges of the organisation, that provided feedback for each presented solution. The NGO, on the other hand, got inspiration to work with from the perspective of a young target group.


Danish media organisations

Based on a research project on how journalist interns are socialised into the professional culture in the newsroom and how to create more efficient and effective internship periods, researchers from CIRCD facilitate workshops with experienced practitioners from Danish media organisations.


Internships in a variety of organisations

Every year, our communication students conduct internship periods at a variety of Danish organisations. Here they work with a range of different communication issues in a professional practice – in small and large organisations and in both the private and the public sector. Thereby the students become able to link theory and practice. Read more about internship periods here (In Danish).


Helsingør Dagblad

Students from the course ‘Fact Writing and Speaking’ were asked to help a regional Danish newspaper, Helsingør Dagblad, to raise their share of young readers. Campaigns including the local turist attractions, local theatres and sports facilities, Instagram, Facebook, direct mail and a range of other things were designed, and the editor-in-chief went home with many new ideas and input (2015).


You lost me at hello

Conference at UCPH arranged by students at the International Business Communication Course - in collaboration with Mærsk Line, For bundet Kommunikation og Sprog, UCPH and CIRCD. The conference theme is virtual interaction and video mediated interaction at the workplace. Streaming of the conference is available here


Mærsk Line IT

"Solid work" was the reaction from a manager at  Mærsk Line IT, when a group of master’s students from the IBC course delivered their "Recommendations for office facilities and human interaction design at OCIO, MLIT" (2014).




Mærsk Line IT

A number of students worked on a case in collaboration with  Mærsk Line.

The headline is: "The consultancy of humanities students changes the communication in  Mærsk Line IT" (2013).

Link to Press




Danish Industry

An employee at the Confederation of Danish Industry: "What the students have delivered here is FULLY equal to what professional bureaux are doing for us, and we pay BIG BUCKS for this type of assignment" (2012). 




Danfoss employee: "I keep clapping my hands above my head, and I can't stop smiling. What you have delivered is spot-on and really, really useful for us" (2010).

Link to press